It’s Silly Season Again…

Yes – it’s my annual post about awards. I just got an email from an associate editor at a US-based magazine informing me that ComTech had been identified by its review board as one of the top ETRM vendors in the world. To celebrate this fact, if we just pay the $3000 fee, they will be proud to feature us as such in their special ETRM software edition and award us with a rather nice trophy as well to put on display where people might be impressed. Well, just a couple of problems… A magazine that has a special edition around ETRM software yet doesn’t actually have a clue that ComTech is not a vendor of said software but rather an independent analyst firm in that space really has destroyed any credibility it may have had don’t you think? When did we have to pay for an award?????? Well, when it isn’t an award but an advertorial paid-for pretend award. I did respond stating that we weren’t a vendor and anyway if we wanted to advertise, we’d request their advertising prospectus. But how many firms reached for their wallets? When this issue comes out, there will be a bunch of… continue reading

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