North American CTRM software markets were probably the most impacted in 2020. Not only was COVID-19 and the lockdowns an issue but the collapse of the oil price around the same time added an additional and unexpected challenge. Understandably, budgets were tightened considerably for software and consulting in the producer segment, Keith Thibodeaux, VP of Sales for North America for Enuit, told me. “The marketing side of businesses were by and large still profitable, but we also saw budget tightening there too,” he said. Enuit saw a couple of instances were having been selected, projects got pushed back anyway earlier in the year. Despite that, Enuit was busy and expanding during 2020. “we added some new business, but we also sold more modules to existing customers as well,” he said. In the last few weeks, Enuit has seen demand improve in North American markets. “We see a combination of businesses waking up to the fact that they have grown and realized that they need a system of record with adequate controls and others realizing that their spreadsheets don’t cut it,” he said. As a result, they have seen good opportunities in areas like LNG, natural gas, some power and refined… continue reading
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Source: CTRM Center