(MENAFN – Khaleej Times) DMCC on Wednesday announced the launch of Agriota E-Marketplace, a technology-driven agri-commodity trading and sourcing platform that uses blockchain to help bridge the gap between millions of rural farmers in India and the UAE’s food industry. The Agriota platform provides Indian farmers the opportunity to connect directly with the entire food industry in the UAE, including food processing companies, traders and wholesalers. The marketplace allows them to bypass intermediaries, optimising the supply chain and ensuring traceability to create value for all stakeholders. Farmers can participate directly with the large demand from the UAE’s market. This type of aggregation has the potential to empower local communities, deliver better quality farm-to-shelf products and expand the UAE’s long-term food security. Initially, the platform will offer cereals, pulses, oil seeds, fruits, vegetables, spices and condiments. The launch was attended by Pavan Kapoor, ambassador of India to the UAE and focused on how the Agriota platform will positively impact the UAE’s food security and economy and the way in will also boost trade ties with India Ahmed Bin Sulayem, executive chairman and chief executive officer, DMCC, said: “Harnessing the power of blockchain technologies within the commodity space is a top priority… continue reading
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Source: CTRM Center