Data, Like Oil, Must Be Refined

In 2006, Clive Humby declared, “Data is the new oil!” at the ANA Senior marketer’s summit. Over ten years later, that analogy is even more accurate. As with oil, people are always searching for new and better sources of data, technology is evolving to find new and more efficient ways to use data, and collecting and refining massive amounts of data requires specialized processes and technology. Source: EKA – Data, Like Oil, Must Be Refined

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Source: CTRM Center

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